Our Story

Entopia began its journey with David Goh, a young teacher with interest and passion for butterflies. Simply inspired, he set out to establish a tropical butterfly farm as a tourist destination in Penang. In 1986, this self-taught entomologist, founded the tropical world’s first butterfly and insect sanctuary, known as the Penang Butterfly Farm.

Over the years, Penang Butterfly Farm had been visited by more than 5 million local and international visitors, and it became the pride and joy of Penang. During its prime, it garnered many awards and was voted by visitors of TripAdvisor, acclaiming to be one of the best destinations in Penang.

Our Vision Statement

Living in Harmony with Mother Nature

Our Mission Statement

We inspire people to reconnect with nature, through magical moments in Entopia.

Our Brand Essence

As human beings, we talk, we share and we tell our stories our way. But as responsible human beings, we Entopians help the voiceless living share their stories through our voices. We are the Voice of Nature.

Our Values in Action

Our values in action defines the culture we love, the way we behave.

Passionate About Nature
Together At Our Best
Power To Surprise
Visitors Close To Our Hearts

“Entopia exists to fulfill a greater mission and we have devoted ourselves into breeding research. After 30 years, we have successfully learned how to breed over 120 species of butterflies. We aspire to achieve beyond this, as scientists have discovered more than 1,100 species of butterflies in Malaysia alone.”

Chin Boon Tat
COO of Entopia

“Lessons from nature have to be free from the confines of the classroom to be meaningful. That’s why I dreamed of an idyllic garden to share my passion.”

David Goh
Founder of Penang Butterfly Farm

“It is this same desire to help people live in better harmony with nature that led to our rebirth as Entopia. Imagine nature’s largest classroom and discovery hub, where the hidden jewels of nature are now free to come out and play. This is our very own Entomological Utopia.”

Joseph Goh
CEO of Entopia


Penang Butterfly Farm (PBF), the Tropical World’s First Live Butterfly & Insect Sanctuary opens to public and received over 200,000 visitors in a year.


Received the Malaysian Tourism Gold Award (The Best Tourist Attraction) Merit Award by Minister of Culture & Tourism Malaysia and Tourist Development Corporation of Malaysia.


Received the Malaysian Tourism Gold Award (The Best Tourist Attraction) Merit Award by Minister of Culture, Art & Tourism Malaysia and Tourist Development Corporation of Malaysia


Awarded the PATA Gold Award (Special Commendation) by the Pacific Asia Travel Association (PATA).


PBF received more than 2 million visitors in its 10 years of operation. Awarded the Best Tourist Attraction by Penang State Tourism Industry Committee


The birth of PBF Nature Education Programmes.


PBF hosted the 4th International Conference of Butterfly Exhibitors and Suppliers (ICBES).


PBF received more than 3.5 million visitors in its 20 years of operation.


PBF hosted the 2nd Asian Lepidoptera Conservation Symposium (ALCS).

Completion of Changi Airport Butterfly Garden consultancy project.

Awarded as one of the Top 10 Tourist Attractions in Penang by Guang Ming Daily.


PBF hosted the 9th International Conference of Butterfly Exhibitors and Suppliers (ICBES).


Voted as the #1 Most Popular Attraction in Penang on TripAdvisor.


PBF underwent a major renovation and reopened to public in the same year. Awarded a Certificate of Excellence by TripAdvisor, and nominated by the Malaysian government for the Malaysia Tourism Award 2010-2011.


PBF begin researching into local firefly species and implemented the first captive breeding of fireflies in Malaysia.


Groundbreaking ceremony of Entopia.


By its 29th year of operation, PBF had received over 5 million visitors.

PBF closed from public to undergo a major redevelopment and rebranded itself into Entopia; a nature learning destination.

Completion of Konya Tropical Butterfly Garden consultancy project.

Launch of the “Bug Rover”, Entopia’s outreach vehicle.


Grand Opening of the new Entopia nature learning facility in Penang.


Awarded the “InPenang Best Transformed Tourist Attraction Award”.

Awarded the “Biggest Green Wall” in Malaysia by The Malaysia Book of Records.

Awarded the “PAM Silver Award under Commercial Low Rise” by the Malaysian Institute of Architects.

Launched the One Plant At A Time (OPAAT) as its CSR campaign.